form+frame
Content that moves with purpose.
Through custom reels, brand photography, and ready-to-use visuals, I help fitness and wellness spaces show up online with clarity and confidence.
About Me
Hi! I'm Ambere
Form & Frame was created to bring fitness and wellness brands the kind of content that feels aligned, elevated, and easy to use. With over five years of experience in digital marketing — most of that in the healthcare space — I’ve always been drawn to visuals that tell a deeper story. Movement, in all its forms, reflects strength, healing, and identity, and I believe your brand deserves to be captured with that same depth and intention.
I believe great content should be both beautiful and accessible. That’s why I offer flexible, affordable services designed to support your studio — not overwhelm it. I care about the details: the angle of the shot, the rhythm of the reel, the way light hits your space just right. My goal isn’t just to deliver content, but to create tools your brand can actually use — rooted in strategy, shaped with care, and designed to feel like you.
I use a mix of DSLR and iPhone (16 or greater) to create scroll-ready, social-first content. This gives your brand a polished yet approachable feel that performs well on platforms like Instagram and TikTok.
What kind of camera do you use?
Content is typically delivered within 24-48 hours via Google Drive or Pixieset, fully edited and organized for easy use.
How soon will I recieve my content?
Not at all — though you're welcome to! I'll guide you through a flexible content flow that highlights your space, movement, instructors, and class energy.
Do I need to have a shot list or plan before we shoot?
I do! If you're looking for ongoing support, I offer flexible monthly options that include reels, branded visuals, and light posting support. No long-term contracts — just consistent, aligned content when you need it.
Do you offer ongoing content or social media support?
Framed with Intention. Built to Move.
Every movement has a story — and your brand deserves content that captures it with strength, soul, and intention. Through a blend of cinematic DSLR footage and scroll-ready iPhone content, I create visuals that feel elevated yet approachable — perfect for social media.
From short-form reels to done-for-you templates, I offer flexible solutions designed to take the pressure off your team while keeping your content aligned, aesthetic, and ready to post. Think of me as your behind-the-scenes partner — capturing clean, compelling visuals so your studio can focus on what it does best: showing up, moving forward, and making an impact.
Your Brand, Ready-to-Post
Not every studio has time for daily content creation — and you shouldn’t have to. That’s why I created a vault of done-for-you visuals, templates, captions, and content prompts tailored for fitness brands. Great content doesn't just look good — it feels aligned.
Services
I work with all types of movement-focused spaces — from reformed pilates studios and yoga collectives to HIIT gyms, cycling spaces, and boutique fitness brands. My work is designed for digital: short-form reels, caption-ready content, and visuals you can post right away. Whether you're launching a new class, refreshing your brand, or staying consistent on social, I'll help you stay aligned without the burnout.
Hourly Studio Sessions - $75/hour
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Branded photography (studio, instructors, details)
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Reels footage (portrait-style, vertical ready)
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Direction, content prep assistance
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Content Vault delivery of edited content within 24-48 hours of shoot
Content Add-Ons
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Instagram Template Set (9-pack) customized to your studio - $75
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Caption & Hashtag Bank (30 captions + 50 hashtags) - $60
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1 Custom Edited Reel - $55
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Branded Story Templates (5 frames) - $50
Marketing Add-Ons
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Content Calendar (2 Weeks of Post Ideas + Schedule) - $85
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Posting & Scheduling Support (3 posts per week for 2 weeks) - $65
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Mini Brand/IG Audit with Rec Sheet - $55
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Reel Strategy Guide (Audio trends, hooks, and post ideas) - $50
Starter Flow - $175
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1 Hour Session (Curated Content Vault)
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1 Edited Reel
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15 Branded Photos
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Content Bank or 2-Week Content Plan
Studio Refresh - $325
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2-Hour Content Session (Curated Content Vault)
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2 Edited Reels
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9 Social Post Templates
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25 Edited Photos
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Caption Bank
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2-Week Posting Schedule + Support
Signature Studio Day - $500
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3-Hour Content Session (Curated Content Vault)
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4 Edited Reels
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Instructor or Class Highlight Video
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30+ Edited Photos
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One-Month Content Calendar + Optional Posting Support
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Caption Bank + Story Template Set
Just the Details
Content Vault
Your curated library of ready-to-use visuals, caption banks, templates, and reel ideas designed specifically for fitness and wellness studios. Created with content teams in mind, the Vault gives you tools to stay consistent and on-brand, even between shoots.
